Google Analytics 4 will be implementing more security features that align with regulations such as the (soon-to-be) CPRA and the GDPR. These regulations protect the consumer's privacy, which may restrict a business’s or organization's ability to collect and process personal data. This week, we’ll introduce you to the GDPR.

Google Analytics 4 will be implementing more security features that align with regulations such as the (soon-to-be) CPRA and the GDPR. These regulations protect the consumer’s privacy, which may restrict a business’s or organization's ability to collect and process personal data. This week, we’ll introduce you to the CPRA.